Released on = August 1, 2007, 2:53 pm

Press Release Author = Adriana Gascoigne

Industry = Real Estate

Press Release Summary = StreetAdvisor lets home owners, buyers, and renters share
their experiences at the street, neighborhood, city and state levels

Press Release Body = SAN FRANCISCO -- July 31, 2007 -- StreetAdvisor.com today
introduced a suite of new upgrades to its popular online community, giving
homeowners, renters, and buyers a place to review, share, and learn exactly what
it¹s like to live somewhere.

StreetAdvisor.com is an entirely new kind of online real estate community powered by
crowd-sourced reviews, photos, and videos. The new StreetAdvisor provides a
real-life \"insider\" view making it the essential guidebook to finding the right
street to call home, connecting with neighbors, and discovering new things,
documented by the people who have lived there.

Consumers can learn and share vital details about where they live including noise
levels, traffic, neighbors, entertainment, and public services, etc., much in the
same way people share their experiences with products and travel at popular online
shopping and travel sites. It also allows for firsthand recommendations and negative
experiences about local businesses, entertainment, services, lifestyle, and back
road gems.

Street, City, State, Country Level Contributions Now, in addition to street reviews,
people can contribute and read content for cities, states, and countries. This
extends the community for people to communicate with each other and encourages
dialog specific at every level.
Each geographic level has its own home page providing a snapshot of reviews,
conversations, pictures and videos for people to get a better idea of where to
start. And, they can easily zoom up and down between each level for additional
insight.

\"After our initial launch, our members wanted to do more than just write and read
street reviews," said Jason Spencer, Co-Founder and CEO. "By aggregating street
level contributions up to cities, you can now choose the level of detail you need to
get an exact picture of what it"s like to live somewhere, share your experiences,
while also discovering new people and local gems."

Enhanced Guidebooks
The new StreetAdvisor features upgraded guidebooks that now include four broader
categories with options to create additional topics to help channel content related
to the quality of life at each level. The guidebooks also now feature full version
history, similar to Wiki\'s, providing the ability to see changes and revert to any
previous entries.

This specific detail and information gives people everything they need to make
better decisions about where they live now or in the future, and how to enjoy it to
the fullest.

"StreetCred" Point System
To recognize member contributions, each person earns points the more they
participate, achieving a StreetCred rating from 1 to 5. For example, a street
review banks 12 points, each video upload is worth 4 points, etc., all contributing
to the overall StreetCred status. StreetCred is not only ideal for consumers, but
also industry experts and professionals in the real estate, mortgage, city and local
services, business and residential services, and entertainment. Active participants
who earn a higher ranking can also earn cool prizes.


Local Expert Program
The person with the most amount of StreetCred per city will become the \"Local
Expert,\" which is a great opportunity for residents or service providers to share
their expertise with others seeking inside information, shopping, entertainment
recommendations, or help with buying and selling homes. Local experts are featured
on all the pages within the city.

StreetAdvisor Billboards
StreetAdvisor now offers the ability to secure exclusive "run-of-street" advertising
opportunities on a per city basis. "Premium" Billboards provide banner style
sponsorships seeded down to all the streets within the city slot with first rights
for renewal. "Base" sponsorships are similar to Google Adsense, with two slots
available per city. Ideal sponsors include real estate agents and mortgage brokers,
local service providers, city/local bloggers and media looking to generate leads in
a specific city.

The site is currently in public Beta and is initially focusing on the United States,
United Kingdom, Canada, and Australia.

# # #

About StreetAdvisor.com:
Founded in 2007 by Jason Spencer and Adam Spencer, StreetAdvisor.com helps people
learn more about their communities while helping others make better decisions about
where they choose to live. The site will evolve to include additional services to
facilitate online conversations at the street level, while creating a forum where
professionals and consumers can participate in bringing their street and
neighborhoods online, in a public forum.

The company has representatives in San Francisco and Australia. For more
information, contact media@streetadvisor.com.


Web Site = http://www.future-works.com

Contact Details = Adriana Gascoigne
adriana@future-works.com